According to The American Marketing Association, integrated marketing is “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time."

More simply put, it is using multiple forms of contact (print, e-mail, newsletters, greeting cards, websites, podcasts, search engines) to communicate a consistent and relevant message to your customer about your brand.

The objective is to get the customer to interact with you on a regular basis to the point where they feel that you know and care about them as an individual.

Multiple Points of Contact Win!

The objective of any integrated marketing campaign is to surround the customer with your brand to the point where they feel there is no other choice than you.

This is accomplished through integrating the use of multipe forms of communications including:

• Static Direct Mail
• Variable Data Print Direct Mail
• Personalized URLs (PURLS)
• Opt-In E-Mail Marketing
• Ezines
• Customer Relationship Management tools
• And many others

Kedron will work with you to custom tailor a integrated marketing program for your business that targets to maximize your ROI. 

Talk to us about what you need, we will find the right solution for your business.